This policy explains

How do we collect data about you and your use of this Web site?

You are in control of what information we collect about you. However, if you choose not to share your information some areas of the Web site may not be accessible or useable.

We may ask you for information about yourself when you enter details in any form online, or when you request brochures or other information. We may also invite you to complete surveys or provide us with feedback.

We and our business partners, collect information about your use of the Web site from cookies. For information about our use of cookies and how to decline them please read our Cookie Policy. 

How do we use your data?
We use your data to improve the service we offer you and to try and ensure that you get the best out of our Web sites.

Non-marketing use

We will use the information you enter at the Web site for administration purposes and any other purposes made clear in the data entry forms themselves, in any relevant terms or conditions and on any pages or emails which link to such forms. If you make a booking with us we may use your personal data for the purposes explained below under the heading "How we use your booking data".

Certain cookies sent to your browser will help us to save you time. For example, if you're halfway through a booking our cookies will allow you to browse other areas of the Web site and then return to your booking. If you are accessing the site from a company which has a British Airways extranet, a cookie will also help us recognise which company you are from, so that you are taken to the appropriate extranet.

Web site customisation and targeting of content

We use the data you give us about yourself when you register online to build up a picture of your interests - we then try to ensure that when you visit the Web site, you don't miss the offers and information relevant to you.

We target content based on your Language and country settings. This allows us to auto-detect the language to better serve you. From time to time we target your specific Country Settings in order to provide targeted content relevant to you in your country.